Recaport does not rely on surveys, public filings, or "gut feelings."
Our benchmarks are derived from the proprietary data engine of Relikads, analyzing over $50M in managed ad spend across the MENA region.
Recaport connects directly to ad platforms (Meta, Google, LinkedIn) and financial tools via API. We validate this against the live portfolio data of Relikads Agency to ensure every benchmark reflects actual market conditions, not theoretical models.
All data is strictly anonymized. Recaport only generates benchmarks for cohorts with a minimum of 5 active companies. This ensures no individual startup's performance can be reverse-engineered or isolated.
To ensure your Recaps are accurate, we adhere to strict financial and marketing definitions:
Formula: Total Ad Spend (Media Only) ÷ New Paying Customers
*We do not include agency fees, salaries, or creative costs in "Media CAC" benchmarks unless explicitly stated in a specific Full P&L Recap.
Recaport standardizes all incoming data to the following windows to ensure fair comparison:
To protect the integrity of your Recaps, our algorithm automatically excludes: