Ad Spend Reverse Engineer
Most founders set a budget and hope for revenue. Smart founders set a Revenue Goal and calculate the Traffic & Budget required to hit it based on real funnel math.
Growth Inputs
Required Ad Budget
$50,040
To hit $100,000 in revenue.
Your Funnel Requirements
Traffic Needed
33,360 Clicks
Conversion Rate
2.5% becomes a customer
Orders Generated
834 Sales
Recaport Feasibility Check
To hit your goal, you need to acquire customers at $60.00 CPA.Sustainable (ROAS 2.00x). This is a healthy margin for e-commerce. You can likely scale this budget if the audience size allows.
The "Reverse Funnel" Method
- Step 1 (Goal): Start with the end in mind. How much revenue do you need this month?
- Step 2 (Efficiency): What is your average order value (AOV) and conversion rate?
- Step 3 (Cost): How much does a click cost (CPC) in your industry?
Why calculate Traffic?
Budget is easy to find, but Traffic Volume is the constraint.
If this tool says you need 50,000 clicks but your niche keyword only has 10,000 monthly searches, you know immediately that your goal is unrealistic on Google Ads alone. You need to expand to Meta/TikTok.